Social media Response Policies

Real life example

source: https://www.facebook.com/My.McDonalds?fref=ts

Company Linked App- App that I think is good.

Introduction to the GSC (Golden Screen Cinema) App

(source:http://www.kayabutter.com/wp-content/uploads/2011/11/000097-malaysia-gsc-mobile-app-on-android-and-apple-ios.jpg)

Nowadays, there are 31 GSC cinemas within Malaysia and GSC have their own app for customer's convenience. GSC Mobile App provide movie listings with real-time show times for all movies that available. Besides, the app allow you to choose your own desired seats. Next, you can also purchase movie tickets via your smartphone.

Reason Why I think Is A Good App 

Convenience


The app is good because it allow us to check the showtime for the movie that we want to watch. We don't need to decide by the time we reach the cinema but we can plan for it. Besides, we can also see the trailer or summary of the movie, wee what's the movie about before we purchase. For example, if you want to watch 'Avengers', you can check the timeslot  first and decide what time you want to go.


Save Time


This app help us to save time because we do not need to queue up for a long time in order to get a ticket. All of us knew that there are always long queue in front of the ticket counter, so why not we just use this app to get a ticket in the faster way.



Desirable seats


(source:http://hype.my/wp-content/uploads/2014/08/GSC-Cinemas-D-Box-360x240.jpg)
As we knew that, many people do not like to sit at the front roll of cinema when watching movie. Why? It is because it will causes our neck feel pain and easily get tired. So, people can choose their seats directly from their smartphones with the app and get their seats. If their desirable seat is full, they can also look for another showtime for the movie and get their desirable seat.

                                                                                                                                                          

Free


This app is good because it is free to download. People can download from Google Play Store (for Android users), Windows Phone Store and App Store (for iOS users).

Easy Ways for payment


There are also two ways for payment which are:


iOS & Android – Maybank2u, PayPal & RHB 
Windows Phone – Maybank2u & Credit Cards.

Nowadays, many people are having at least 1 credit card, so it is easy for them to pay by just a fingertips.




In a nutshell, GSC always is my choice for movies because of the conveniences. And, I like the app. Thank you.
Source:http://aka.media.jibjab.com/assets/01/08/51/73/713jxo.png

Going Viral

(source:http://i.stack.imgur.com/GmDqj.jpg)

            Today, I'm going to discuss about a video that going viral throughout social media which is

'Minions Official Trailer #1 (2015) - Despicable Me Prequel HD', I think most of us also knew about it. And, this video have 17,535,509 views until this moment. 

What is viral content?

• many views
• many likes
• many shares
• many comments
• appear in different platform of social media (e.g: Facebook, Instagram, Twitter etc)
• many people talks about it.
• spread very fast.

Factors of this Minions video going viral?

• human interest

People will feel want to know more about minions because it is interesting to them. People wish that they can find out more about minions in this trailer, therefore they view it. After that, if they like it, they will share it, so it causes the video become viral.

• surprise

People are looking for surprise scenes in this video. For example, what will happen to the minions in the next scene? Normally people cannot predict what the minions will do on the next scene, so it is a kind of surprise for the audiences.

• funny

This video contains all of the funny elements such as their movements or actions,  sounds, face expression and many more. The funny contents         make people feeling happy and comfortable with it while watching it.

• significance                                                                                                                

This video will bring huge impact to the Minions movie because if people like this trailer, then   they have the higher chances will go for the movie. 

• post on Youtube

The content that post on Youtube is more easier to share to others social media such as Facebook and others. People just need to click a button on share, then they can share it out to another platform.

(source:http://www.cartoonbrew.com/wpcontent/uploads/2013/09/minions-delay.jpg)

• proximity

This is because the Minion movie is available in the cinemas that near to us. People will feel more curious about the things that happen around them. So, this minion trailer is going viral soon.

          Viral content is a way that let us know what's the trend now and make us feeling up to date. But somehow it can be positive and also negative in the contents. This is all about what I want to share this week. If you feel interest with the video, please look for this link: https://www.youtube.com/watch?v=eisKxhjBnZ0. 

                                                                       source:http://www.cinemablend.com/images/news_img/39502/Minions_39502.jpg)

         

 Thank you for viewing.

The New Roles of New Media Communication

An introduction to how new media has changed the fields of mass communication.

• What is new media?

New media consist of many types such as social media, mobile apps and content sharing website which allow people to communicate, interact, share ideas, discuss about certain topic and others. 

For example, Facebook, Youtube, Instagram consider as new media because all of them can share the content which including video and picture through internet.     

                                                                                     (Source: https://blog.aids.gov/wp-content/uploads/CreatingChange.jpg)

• What is included in the fields of mass communication?

Mass communication basically included Public Relations, Journalism, Advertising and Broadcasting.

• How has the new media changed the field of mass communication?

Way to communicate

Before: There are only one-way communication, so that audiences will not able to give any feedback. It is because there is no way for them to comment.

Now: There are two-way communication as people can communicate, as well as can exchange their opinion through new media. Therefore, it becomes more interactive, interesting and get closer relationship between each other.

Cost

Before: In traditional media, the cost 
will be higher especially for advertising field. From the view of advertisers, they need to pay for the space which cost high. While from the view of audiences, they need to pay also in order to get a copy of newspaper or magazine.

Now: Advertisers can advertise through new media which cost cheaper.  And, audiences can view the information that they want as many times as they wish.

Time

Before: People need to wait for whole day in order to know about what is happening around us, and so called news.

Now: People can get the updated news all the times via new media. Besides that, people can also do their discussion through social media such as Facebook.

Wider Customer base

Before: The customer base is narrower because the message is only send to those who expose to the traditional media.

Now: The customer base is wider as we know that more people getting to use new media. So, people can easily been targeted about certain issues or topics.

Conveniences

Before: There are more complicated for people to get more updated information about certain issue. It happened maybe people need to wait until the newspaper on the next day, then they only able to know the updated news.

Now: By using new media, people can just get the information online in everywhere as long as with internet. Also, people can know more information about certain issue via hyperlinks that provided.

·      Short summary 

       New media really changed the field of mass communication a  lot, but it brings more benefits than harm to our daily lives.

        Thank you for viewing my blog. Kindly leave your comments here if you do have.