An introduction to how new media has changed the fields of mass communication.

• What is new media?

New media consist of many types such as social media, mobile apps and content sharing website which allow people to communicate, interact, share ideas, discuss about certain topic and others. 

For example, Facebook, Youtube, Instagram consider as new media because all of them can share the content which including video and picture through internet.     

                                                                                     (Source: https://blog.aids.gov/wp-content/uploads/CreatingChange.jpg)

• What is included in the fields of mass communication?

Mass communication basically included Public Relations, Journalism, Advertising and Broadcasting.

• How has the new media changed the field of mass communication?

Way to communicate

Before: There are only one-way communication, so that audiences will not able to give any feedback. It is because there is no way for them to comment.

Now: There are two-way communication as people can communicate, as well as can exchange their opinion through new media. Therefore, it becomes more interactive, interesting and get closer relationship between each other.

Cost

Before: In traditional media, the cost 
will be higher especially for advertising field. From the view of advertisers, they need to pay for the space which cost high. While from the view of audiences, they need to pay also in order to get a copy of newspaper or magazine.

Now: Advertisers can advertise through new media which cost cheaper.  And, audiences can view the information that they want as many times as they wish.

Time

Before: People need to wait for whole day in order to know about what is happening around us, and so called news.

Now: People can get the updated news all the times via new media. Besides that, people can also do their discussion through social media such as Facebook.

Wider Customer base

Before: The customer base is narrower because the message is only send to those who expose to the traditional media.

Now: The customer base is wider as we know that more people getting to use new media. So, people can easily been targeted about certain issues or topics.

Conveniences

Before: There are more complicated for people to get more updated information about certain issue. It happened maybe people need to wait until the newspaper on the next day, then they only able to know the updated news.

Now: By using new media, people can just get the information online in everywhere as long as with internet. Also, people can know more information about certain issue via hyperlinks that provided.

·      Short summary 

       New media really changed the field of mass communication a  lot, but it brings more benefits than harm to our daily lives.

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