Criteria of a good online spokesperson.

First of all, I think the image for spokesperson is importance because it represent the image of a particular brand.

Source:http://freebiesland.my/wp-content/uploads/2013/03/Bio-Essence-300x212.jpg

 Let's look at the criteria for a good online spokesperson. 

1. Actively in social media.
 It means the news or information about the spokesperson is always available in the social media. And, the information also always been updated, so that the followers will actually go and check the information frequently. Also, the spokesperson tend to have large number of followers.

 2. Solid character reputation.
 It means that the spokesperson need to have a healthy image or lifestyle because their image is representing the company's image while they are endorsing the product.

 3. Relevant.
The spokesperson must be relevant to the product which means have the connection with the product. For example, the technology expert endorse technology product is more suitable than other people such as celebrity because the expert is more relevant to the field.

 4. Willingness to engage in the contract.
It is also a importance criteria because spokesperson that like the job normally will perform better. And, the spokesperson tend to follow the terns and conditions of the contract and will not breach the contract easily.

The real life example 

(source:http://static.hk.groupon-content.net/69/13/1353567071369.jpg)

The example I choose is Linda Chung which endorsing the brand of Bio-essence. I choose her because she full filled the criteria that I mentioned above. 

 1. Her face is always appear in the social media, many people know her, and she got a huge number of fans.

 2. She possess a healthy kind of image, and her look is nice, so her image is fit to the product.

 3. She is relevant to the product because she is a female, as we know that female normally like to spend a lot on the facial product. And, she has the healthy image that makes her outstanding.

 4. She endorsed the brand since 2010 and she showed her willingness in endorsing the product because she do not change brand and we still able to see her advertisement for bio-essence in June 2015.

 If you wish to take a look of her advertisement, you can go to Bio-essence Facebook page or you can just Google search her name. Thank you for viewing.