How to make a good new media plan?

This week I would like to share on the topic of 'how to make a good new media plan'. The steps that need to included are:

• Research

Research is very importance because it helps us to understand the company's background, financial status, target audience, what events that the company run before, what new media tools they are using and so on. The data that we get can help us to generate idea in our new media plan.

    

• Set the objectives of your plan.

The objectives is set in order to help you always remember that you need to achieved that. So, you always remember why you want to do this new plan.

source: http://www.chalmers.se/SiteCollectionImages/Institutioner/SMT/Verksamhetsbilder/Social-Media.jpg

• Select the new media platforms and justify.

After doing the research, you may want to dismiss some new media tools that are less effective and might want to include some new media tools that might be helpful. So, you need to list down a list and justify why.

• Plan for the strategies and tactics.

In this stage, you need to plan for the activities, events, or campaigns that you want to have in order to achieve your objectives.

• Prepare a Gantt Chart

Gantt Chart is just like a timetable. It helps us to plan when to do what and when should we done something. So, it helps us to control our time.

• Evaluation

We must think of the way on how to evaluate whether our objectives been achieved or not, whether the activities successful or not and so on.

source:http://skyhighsuccess.com/wp-content/uploads/2014/10/Goal-without-plan.jpg

These are the few basic steps that can help us in planning for the new media plan. I sincerely hope this blogpost can help you all. 

Thank you for viewing.